在皇艺学习产品设计的4个平台怎么选？

大家都知道皇家艺术学的产品设计专业是2年制的，在之前的一篇文章中提到过《学产品设计到底去英国还是美国，RCA、CSM、ACCD到底谁最强》，每一个在皇艺读产品设计的学生都会在第二年的时候选择自己想要研究的领域做项目，产品设计这个专业一共给学生提供了4个平台去选择，每个平台都有两位导师，这4个平台分别是OMI(Object Mediated Interaction), DFM(Design For Manufacture), DTM(Design Through Making), DAC(Design As Catalyst)。

今天马克笔设计留学的程老师给大家先介绍两个平台的具体情况，下期文章再介绍剩下两个平台别错过我们的文章哦。

首先我来介绍一下自己最喜欢的平台：OMI。

1.OMI(Object Mediated Interaction)

下面是OMI的平台介绍：

A profound revolution has occurred in product design in the past 50 years. The boundaries of products have changed. In Object Mediated Interactions(OMI) designers learn a new approach to working in the broader context in which products operate by designing the shifting, unseen boundaries of objecis that the digital world has revealed to us.

Object Mediated Interactions investigates the design and communication of hidden systems in the contemporary landscape of product design, because one can no longer see what a digital object does.

The digital world is described neither by the mechanical world of things nor by the methods with which design has traditionally approached communicating mechanical design.

Presently, the largest area of new development is the design of systems in which products and spaces dwell. The enterprise of Object Mediated Interactions is to envision and design changing products that fit into exolving systems. Designers in OMI learn to see how products are pieces of communication, often with unseen boundaries.

在过去的50年里，产品设计发生了一场深刻的革命，产品的界限已经改变。在OMI这个平台中，设计师通过设计数字世界向人们揭示的不断变化的、看不见的物理边界，学生们会学习一种在更广泛的环境中做设计的新方法。数字世界既不是由事物的机械世界来描述，也不是由传统的设计方法来描述。目前，最大的新开发领域是产品和空间驻留系统的设计。OMI的设计师要学会了解产品是如何交流的，往往有着看不见的边界。

在OMI平台，你几乎不会受到任何限制，整个平台的重点在“交互”这两个字上，你可以探索新的交互形式，新的材料，新的技术，新的体验。如果你想研究VR，AR相关领域的内容，这个平台的导师会给你很大的帮助。当然涉及到技术实现方面，还要靠你自己的努力，OMI确实依靠技术，会用到编程方面的知识，更多地是让学生通过项目做“体验”，for fun，把学生培养成“experience designer”，而不是”problem solver”。

2.DFM (Design For Manufacture)

DFM课程描述如下：
Projects undertaken within Platform 23 are concerned with how products make it into the hands of the end user with design intent fully intact, Students must understand the industrial manipulation of raw materials and components as well as the vaildity of their products in terms of usability, efficiency, sustainability and aesthetics.

Design for Manufacture projects begin by building a meaningful understanding of a particular context (a problem, an opportunity, a human need, a material, a process, a brand etc). Ideas are refined through an intense iterative program of making and testing, in order to fully understand the implications of each and every design decision. DFM projects are delivered by networks, rather than an individual, and as such the designer must develop the ability to speak the language of every stakeholder. In order to deliver their design intent.

Students are required to create sophisticated solutions in the form of either a production-ready product prototype, a new and innovative material and/or a new production process. Consideration must be given to not only the technical aspects of the design but also to ergonomics, human factors, aesthetics and commerce. While this platform is concerned with materials and processes, the end user should remain the primary focus.

DFM这个平台的重点放在产品设计要使它的最终用户与设计意图充分完整,学生必须了解原材料和零部件的工业操作以及思考他们产品的可用性、效率、可持续性和美学。

开始一个项目或者开始一个设计，首先要对特定的环境(一个问题、一个机会、一个人的需求、一种材料、一个过程、一个品牌等等)有意义的理解。为了充分理解每一个设计决策的含义，学生必须想法通过密集的制作和测试的迭代过程得到反馈。DFM项目是通过网络而不是个人来交付的，因此设计人员必须开发使用每个利益相关者语言的能力，以便传达他们的设计意图。

学生们需要以可生产的产品原型、新的创新材料和/或新的生产流程的形式创建复杂的解决方案。不仅要考虑设计的技术方面，还要考虑人体工程学、用户的因素、美学和商业。虽然这个平台与材料和工艺有关，但最终用户仍应是主要焦点。皇艺产品设计的每一个平台都有不同的侧重点，选择平台的时候，一定要仔细考虑自己以后想要研究的方向。大家也都能在这篇文章的图片中看出来，皇艺的产品设计最注重制作prototype的能力，无论是哪个平台，都需要测试和迭代，实践才是检验真理的唯一标准，所以动手能力是关键因素。可能大家在本科学习的过程中，都是纸面的渲染图做得比较多，进入到研究生阶段之后，你才会发现，制作模型的能力远远比产品渲染能力更重要。

图片来源于网络